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Buyer Beware! "Made With..."

Natural Products
   
Large brand manufacturers are doing their best to take advantage of (1) the increasing health and environmental consciousness of consumers, (2) lax regulation of marketing claims and (3) greater consumer awareness of buzzwords like "aromatherapy" and the benefits of essential oils. More and more popular brand name products are including essential oils and other natural ingredients. But are these products all that they claim? In some cases, it is a buyer's beware market.

Be on guard for marketing claims that state a product is "Made With Essential Oils" or "Made With Natural Ingredients." Claims like these do not state that the product is only made with the ingredient(s) specified. Such products may contain heavy proportions of synthetic fragrance oils and only contain a minute quantity of the touted ingredient. Products promoted as "Made Without Fragrance Oils" doesn't mean the product is all natural.

Cold Pressed Vegetable Oils
  Cold Pressed Vegetable Oils
Some large brand manufacturers are deliberately adding the bare minimum of a natural ingredient to their product formulation simply to be able to hype that the product is "made with" that specific ingredient. For instance...

In the not-so-distant past, a large skin care product manufacturer contacted a natural cosmeceutical ingredient supplier and asked if the ingredient supplier would create a custom blend for them consisting of only 1% of an expensive and nutritive Brazilian vegetable oil mixed with an inexpensive and common vegetable oil so that their product could be labeled as "Made with...!" I'm not an expert with cosmetic ingredient labeling laws, but apparently the skin care manufacturer could legally list the blend as if it was just the pure, expensive oil. In other words, because it was blended, they may have planned to rank the oil higher in the ingredient list than if each of the two separate oils were listed individually. The natural ingredient supplier that received this product manufacturer's request refused to give the manufacturer a price quote, but I'm sure the product manufacturer had no trouble finding a different supplier that was willing to comply with its formulation request.

Other common occurrences include large companies buying ingredients based on the cheapest source with minimal concern for the actual quality of the particular ingredient.

As a rule, smaller companies like those that support and advertise on AromaWeb take much more pride in their selection of essential oils, other ingredients and readymade products. Although AromaWeb cannot make any endorsement for any of its advertisers and there is no implied guarantee of the quality of the products they sell, AromaWeb does not knowingly accept advertising from any company that is suspected of being unethical.

For more information on this subject, visit AromaWeb's What to Look for When Shopping for Aromatherapy Products article.

Comments

BsaB Candles

This post is so near to our hearts, love it! Essential oil advertising is the worst. Especially in candles. Manufacturers and marketers will say "Essential oil blends" or "essential oil aromatherapy properties". And they don't use 100% essential oils.

Also, they will say "Soy wax Blend" or "Soy Wax Used" or just "soy candle" when they only have 20-25% soy wax. This is something we are constantly dealing with.

Buyer Beware is right! Thanks for informing us all!

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